Social Video: Deep dive into Finswimming
Client: MCCY

Finswimming? Few knew. Even fewer cared.

And with 2020 being a total washout, no one wanted to venture into a new sport. 

The Challenge? With a short history in Singapore, the Official Finswimming Association needed new blood but faced problems recruiting, against its popular older brother.
What’s more? The youth were worn out and unmotivated.

Working with the Ministry of Culture, Community & Youth, we gave this sport a fin-up with an immersive film showcasing a day in the life of Singapore’s finswimming champ.