Campaign: Tokyo 2020 Olympics (Cancelled)
Client: DBS

In preparation for the Tokyo 2020 Olympics, DBS partnered with visa to encourage more card spend in exchange for miles and points from their three flagship cards.

So, we decided to bring Olympic fun into card spend with this campaign.

Note: Part of this campaign (the videos) was not published due to the cancellation of the Olympics.
We did however go ahead with the card spend mechanics via EDM and Web Banners.