New to Calgary, this Swiss-army knife hybrid creative is ready to get to work.

Day Shift

From building a metaverse to carrying out a nationwide vaccine drive, take a look at the campaigns I’ve worked on for brands like DBS Bank, Burger King and more.

Night Shift

Innovating flat-pack lights and disrupting the standing desk industry are some of the things I like to do when I have time to spare.

Work Experience

Group Head Copy
DDB Tribal, Singapore

‘22 -‘23

DBS Bank

Head of Copy
Les Maise, Singapore

‘21 -‘22

Burger King | Dulux | Drunk Elephant | Scrub Daddy

Senior Copywriter
DDB Tribal, Singapore

‘19 -‘21

Ministry of Health | Ministry of Communications & Information | Public Utilities Board | iShop Changi | DBS Bank | Ministry of Culture, Community & Youth

Copywriter
Dentsu, Singapore

‘17 -‘19

Prudential | Canon | M1 NutriSoy

Junior Copywriter Hybrid
Grey, Singapore

‘15 -‘17

Pantene | Ferrero Rocher | Nutella | Tic Tac | Weber

Creative Lead
Style Tribute

‘14 -‘15

Website Design, App Design, Branding

  • Copywriting | Graphic Design | Public Speaking | User Experience | UI Design | Storytelling | Storyboarding | Film Editing

  • Lasalle College of the Arts (2010-2014)

    Bachelor of Fine Arts (Design Communication)

    • Successfully crowdfunded the world’s first flat-pack light on Kickstarter in just 7 days.

    • Founded a lifestyle brand for urban nomads that went onto launch 3 disruptive products; MaNa Pte Ltd

    • Designed and planned a pitch deck that went on to win 1 Million SGD prize in a VC competition while working at StyleTribute

    • Launched a teen angst english pop album when I was 17